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Audience-Matched Advertising (AMA) is the practice of using data linked, or previously linked, to Personally-Identified Information (PII) for the purpose of tailoring advertising on one or more unaffiliated web domains or applications, or on devices, based on preferences or interests known or inferred from such data.



October 14, 2020
The self-regulatory group Network Advertising Initiative, which represents ad-tech companies, is warning advertisers and publishers against using an apparent loophole in California’s new privacy law.
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